The simple formula to India success
Are you eager to introduce your products or services to the billion people market India? Let me introduce you to criteria number one for India success.
You just...
Secret: why a moustache is good for business in India
I thought a clean shave signalized trust, and hence was good for business. I was wrong
A noteworthy high percentage of Indian men has a more or less...
My India business rule #2: Just assume that “what you see is NOT what...
My experience is that in India hardly anything is as it looks. Nothing is as good as it seems. Nothing is as bad as it seems.
What looks...
A big YES to content marketing in India
Digital agencies across the globe are singing the same song: shift the focus to "content marketing". Will it work in India? -It sure will. Storytelling and small-talk...
I have a Norway-India business hangover
In the Norway-India business community, we are pinching our arms, asking ourselves what actually happened last week. The Indian President was here - wasn't he? Bringing the...
My shocking India business takeoff – in 1999
I started a company in Pune before ever visiting India. That for sure didn't make my first India trip less of a shock. What an attention we...
Jugaad – Innovation the Indian way
The new global formula for breakthrough growth, or just creative quick-fixes done by someone facing an immediate pain? Is it time for all of us to...
The India lion is attacking
The new Indian Prime Minister Narendra Modi has a lot of promises to live up to. Hundreds of millions that helped putting him where he is, expect...
Business lessons from the chaos of Indian traffic?
Finally, I am driving myself in India, and I suspect the extreme experience from Indian traffic can help to further understand the business culture too. This blogpost...
Why Nordic startups should get in business with India now
Is your startup ready for the giant market India? Of course not. But now things has changed dramatically to your advantage. It´s so crazy it might actually...
